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Around the world in 80 brands

Around the world in 80 brands




Anouk Pappers

We started a storytelling expedition around the world, meeting 'people with a vision' and 'brands with a purpose'. We write their stories in a narrative context to facilitate word-of-mouth. We believe that stories can change attitudes, behaviours and ultimately, the world. So by writing and sharing stories, we want to inspire people and contribute making the world a better place. By Maarten Schafer (Brand Storyteller) and Anouk Pappers (Brand Anthropologist) for CoolBrands.

EPUB versie: ePub 2




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Euro 9.99


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Big boys, big egos and strategic intelligence

Big boys, big egos and strategic intelligence




Joséph H.A.M Rodenberg

In Big Boys Big Egos and Strategic Intelligence, the authors describe how narcissism can have productive and destructive influences on organizational outcomes. Narcissism can also be measured with objective variables. Countervailing power of the Board of Directors is the key mechanism to control a CEO’s narcissism. Strategic intelligence enables the Board to organize this countervailing power. Therefore, strategic intelligence makes the difference between productive and destructive narcissism. Very few companies have strategic intelligence positioned on a par with other functions that report directly to the Board. Recent scientific research is the foundation for this new book and is based on a sample of nearly 1,000 S&P 500 CEOs analyzed during the period of 1992 to 2008. Big Boys Big Egos and Strategic Intelligence gives the reader useful insights into productive and destructive narcissism at the top of the business world. It includes 70 practical and compelling case studies. The book offers many new ideas on how strategic intelligence can help top managers prevail over destructive narcissism.  Reader Comments:  “Great, the first book describing how destructive narcissism can be prevailed by strategic intelligence”.”  “Easy to read and describes how to give countervailing power to those big egos”.   “The authors give many practical examples of big egos that destroyed the business, but also numerous examples of productive leadership”    About The Authors:  Joseph H.A.M. Rodenberg is managing partner of Rodenberg Tillman & Associates, based in the Netherlands, founded in 1985, and active in strategic intelligence solutions across Europe. This book is his fifth since 2000 on the topics of business intelligence, enterprise intelligence, competitive intelligence and strategic intelligence. Before establishing his own firm, Joseph held management positions at Numico and A.D. Little Benelux in the Netherlands, Dr. Oetker in Germany, and the U.S. firm R.J. Reynolds Tobacco.  Antoinette Rijsenbilt studied business economics and psychology and received her PhD in economics in 2011 with research on the measurement and impact of CEO narcissism. From 1991 to 2009, she worked in financial positions, both in complex international organizations and in SMEs. Since 2009, she works for the Erasmus University Rotterdam and is non-executive director of the Dutch Fiscal Economic Institute. Antoinette has a special interest in issues concerning economics, leadership, governance and psychology. Her research focuses on the narcissistic personality and the impact on organizations.  ;

EPUB versie: ePub 2






Euro 15.00


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Global Marketing / deel Uittreksel

Global Marketing / deel Uittreksel



Dit is het e-book uittreksel behorend bij het boek 'Global Marketing' (4e druk; ISBN 9780273706786 ) van Svend Hollensen. Uittreksels van StudentsOnly bieden je een goede manier om de stof uit het boek nog sneller en makkelijker onder de knie te krijgen. Ze geven beknopt - in ca. 10% van het aantal pagina's van het boek - een compleet overzicht van alles wat belangrijk is. In het uittreksel wordt regelmatig naar pagina's, paragrafen, tabellen of figuren in het boek verwezen; het is dan ook moeilijk te gebruiken zonder het boek, maar des te beter samen met het boek. 






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Euro 5.95


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Marketing research / deel Uittreksel

Marketing research / deel Uittreksel



Dit is het e-book uittreksel behorend bij het boek 'Marketing Research: An Applied Orientation' (5e druk; ISBN 9780132279468 ) van Naresh K. Malhotra. Uittreksels van StudentsOnly bieden je een goede manier om de stof uit het boek nog sneller en makkelijker onder de knie te krijgen. Ze geven beknopt - in ca. 10% van het aantal pagina's van het boek - een compleet overzicht van alles wat belangrijk is. In het uittreksel wordt regelmatig naar pagina's, paragrafen, tabellen of figuren in het boek verwezen; het is dan ook moeilijk te gebruiken zonder het boek, maar des te beter samen met het boek. 






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Euro 5.95


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Mobile marketing / deel Uittreksel

Mobile marketing / deel Uittreksel



Dit is het e-book uittreksel behorend bij het boek 'Mobile Marketing' (1e druk; ISBN 9073708222 ) van Herman Kui, Hayo Rubingh en Matthieu Vermeulen. Uittreksels van StudentsOnly bieden je een goede manier om de stof uit het boek nog sneller en makkelijker onder de knie te krijgen. Ze geven beknopt - in ca. 10% van het aantal pagina's van het boek - een compleet overzicht van alles wat belangrijk is. In het uittreksel wordt regelmatig naar pagina's, paragrafen, tabellen of figuren in het boek verwezen; het is dan ook moeilijk te gebruiken zonder het boek, maar des te beter samen met het boek. 






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Euro 5.95


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Outsourcing Professional Body of Knowledge

Outsourcing Professional Body of Knowledge



Outsourcing is here to stay. It is inextricably linked to the globalization of business. International trade networks continue to connect the worlds economies and organizations increasingly turn to partners, often through outsourcing, to help them: better leverage what they are best at gain greater flexibility and reach, and drive down their overall business costs and risks. This substantial title is the official version of the Outsourcing Professional Body of Knowledge by IAOP (International Association of Outsourcing Professionals), in short: OPBOK. This is the official publication of OPBOK Version 9. It identifies the best practices of outsourcing professionals around the globe and presents the reader with a complete and practical guide to this emerging, complex discipline. It gives readers full guidance on the critical `make or break factors in any outsourcing program: governance and defining a strategic approach to Outsourcing; identifying and communicating business requirements; selecting and qualifying providers; gaining internal buy-In, creating project teams and value assessment (value for money and return on investment). This authoritative title provides an invaluable resource for any outsourcing professional: the best practice guidance is complemented by practical checklists and templates. Readers can therefore apply rigorous disciplines to ensure internal and external requirements are fully considered and implemented at each stage of the process. It will become a key desktop resource for successful outsourcing professionals who achieve corporate and personal goals in this field. 








Euro 60.44


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The Conversity Model (E-boek)

The Conversity Model (E-boek)




Clo Willaerts

Clo Willaerts explains how online conversations can be observed, influenced and transformed into conversions, resulting in the kind of return on investment everybody likes: lower costs and higher revenue. Take a look inside the book: Social media has disrupted traditional marketing, advertising and even business models. In fact, traditional marketing is dead! Ordinary people, millions of them, are using social media every day to solve their problems: coping with information overload, finding a new job or even a new boyfriend. Just as importantly, they collect information and opinions before deciding what to spend their money on. The people you used to know as your targeted audience, your consumers or even your prospects are now using Facebook, Twitter, blogs and YouTube to start and join millions of conversations, which can be both valuable and trivial. But how can businesses learn to listen into and monitor these conversations without getting a headache? How can they successfully build and maintain a presence which allows them to 'fish where the fish are?' How can they align their business objectives with their social media efforts? And what should they actually do now that social media has irreversibly changed the way that companies do business and hire people? Internet expert Clo Willaerts offers us convincing practical answers to all these questions. Using her Conversity model and a number of inspiring case studies, she explains how conversations can be observed, influenced and transformed into conversions, resulting in the kind of return on investment everybody likes: lower costs and higher revenue.

EPUB versie: ePub 2




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Euro 19.99


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The excellent customer journey experience

The excellent customer journey experience




Mike Hoogveld

The excellent customer journey experience HANDBOOK FOR INTEGRATED MULTICHANNEL MANAGEMENT It continues to get tougher for executives in marketing, sales and service. Their departments refuse to cooperate with one another while the market is changing rapidly. The number of channels for communication and distribution continues to increase due to the on-going advances in digitalisation. Customers and prospects use increasing numbers of these channels in all imaginable combinations during their orientation, purchase and use process. Furthermore, unexpected competitors, who are masters at the channel game, are entering the market. The only solution is to implement an integrated omnichannel operation whereby the strategy, structures, processes and systems are seamlessly aligned. For most organisations this presents an enormous challenge. `The Excellent Customer Journey Experience describes in a practical way how an omnichannel approach can be optimally implemented and managed. The method is based on scientific research supplemented by years of experience of the hard reality of marketing and sales practice. A must-read book for every director, executive and specialist in marketing, sales and service who wants to achieve a breakthrough to maximum ROI. About the author: Mike Hoogveld MSc RM is Associate Partner at Holland Consulting Group and has over 18 years of experience in sales and marketing. As a Chartered Marketer (RM) he is an advisor on the intersection of marketing, sales and service, helping companies in their transition to an omnichannel organisation. He is also engaged in academic research into the success factors for omnichannel management. Furthermore, he is guest lecturer at various universities and business schools and a frequent speaker. Hoogveld has worked internationally for many companies and organizations in various industries.

EPUB versie: ePub 2






Euro 24.99


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The recommender revolution

The recommender revolution




Jan van den Bergh

Whose advice do you ask if you are looking for good wine, new running shoes, the latest TV or even the best depilator on the market? How much of what you buy is influenced by the comments of family, friends and colleagues? Who are the consumers who can make or break a brand? And why do they do it? Recommenders are universal. You find them at all times and in all places. Whether asked to or not, they give their opinions about everything. Also about brands. Sometimes bluntly, sometimes with nuance. Since the growth of the internet, their role has become more important than ever before. In this book you can read how this happened and why they are gaining influence daily. Recommenders who praise or criticize products and services based on their own experience are the real 'advertisers' of today. Human media are replacing mass media. Or rather are creating a different type of mass-reach media. More reliable. More convincing. More honest. Stronger. The Recommender Revolution gives an ex-advertising man's vision of the future for the world of marketing and advertising. This new future promises great things for all consumers and for the brands that can truly excel, so that they are praised to the heavens by the collective public.

EPUB versie: ePub 2




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Euro 23.99


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The Recommender Revolution




Jan van den Bergh

Whose advice do you ask if you are looking for good wine, new running shoes, the latest TV or even the best depilator on the market? How much of what you buy is influenced by the comments of family, friends and colleagues? Who are the consumers who can make or break a brand? And why do they do it? Recommenders are universal. You find them at all times and in all places. Whether asked to or not, they give their opinions about everything. Also about brands. Sometimes bluntly, sometimes with nuance. Since the growth of the internet, their role has become more important than ever before. In this book you can read how this happened and why they are gaining influence daily. Recommenders who praise or criticize products and services based on their own experience are the real 'advertisers' of today. Human media are replacing mass media. Or rather are creating a different type of mass-reach media. More reliable. More convincing. More honest. Stronger. The Recommender Revolution gives an ex-advertising man's vision of the future for the world of marketing and advertising. This new future promises great things for all consumers and for the brands that can truly excel, so that they are praised to the heavens by the collective public.

EPUB versie: ePub 2




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Euro 23.99


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Praise for the new rules of marketing and PR / deel Uittreks

Praise for the new rules of marketing and PR / deel Uittreks



Dit is het e-book uittreksel behorend bij het boek 'Praise for the New Rules of Marketing and PR' (1e druk; ISBN 9780470379288 ) van David Meerman Scott. Uittreksels van StudentsOnly bieden je een goede manier om de stof uit het boek nog sneller en makkelijker onder de knie te krijgen. Ze geven beknopt - in ca. 10% van het aantal pagina's van het boek - een compleet overzicht van alles wat belangrijk is. In het uittreksel wordt regelmatig naar pagina's, paragrafen, tabellen of figuren in het boek verwezen; het is dan ook moeilijk te gebruiken zonder het boek, maar des te beter samen met het boek. 






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Euro 5.95


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