e-books Engels

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Communicatiekunde

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Media en computercommunicatie







the PointZERO vision

the PointZERO vision




Rik Marselis

stop wasting time and money PointZERO® is a vision aimed at increasing business success by parallel and step-by-step improvement across the application lifecycle, to shorten time to market, avoid and reduce cost, eliminate risk, and reach fit for purpose quality.

EPUB versie: ePub 2




geen inkijk exemplaar beschikbaar



Euro 9.99


Voorraad: Direct te downloaden


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The power of Facebook / It's complicated

The power of Facebook / It's complicated




Peter Olsthoorn

Everything you need to know about Facebook as an enthousiastic user or organisation The 'Power of Facebook' explains in about 300 pages many aspects and effects of this mighty internet company. The Power of Facebook is precisely taken apart and reassembled in a comprehensive journalistic fashion, with facts and opinions from all sides. What exactly is happening with us on Facebook? Facebook: what it's all about Addressing the platform in terms of our restless controlling libido, our deep desire to bridge distances between people, and as the ultimate form of virtual identification and marketing cache, this book traverses many facet of the growing power of Facebook, until it arrives at the ultimate question: how can Facebook itself become our friend? Antoinette Hoes, Head of Strategy of digital marketing agency Tribal DDB: "Never before has the phenomenon of Facebook been so intense and thoroughly analyzed as in this book, drawing from numerous sources. Peter Olsthoorn combines humor with seriousness, well-founded suspicion with genuine curiosity, and harsh criticism with substantiated admiration." Table of contents Introduction Quotations Key statistics I The Essential Pleasure and Power 1. The pleasure of Facebook 2. Facebook's kitchen secrets 3. The great power, the internet passport II The Battle for Privacy and Marketing 4. The fantastic privacy labyrinth 5. The huge data struggle 6. Brands want your friendship III Living with/in Facebook 7. Our social ties 8. From tinkering to Facebookaholism 9. Adultery, divorce, revenge and even murder 10. Theo, are you dead or something? IV Facebook, Crime and Revolution 11. CIA, police and cybercrime 12. Facebook as a terrorist weapon 13. Revolutions, protest and election campaigns V The Public Debates 14. Philosophers on Facebook 15. From authors to internet brains VI Mark and the Facebook Economics 16. Facebook competition 17. A close up on the boss and the money VII Possible Futures 18. How does Facebook become our friend? Addendum: Statistics More recommendations What people say about this book: After dealing with the world of Google, Peter Olsthoorn, with his famously sharp analytical skills, now maps for us the power of Facebook. (Ben Verwaayen, CEO of Alcatel-Lucent) `With his unrivaled knowledge of facts, Peter Olsthoorn provides us, after Google, with a deep insight into the excesses and innovations of Facebook. (Geert Lovink, founder of Institute for Network Cultures and Professor in media in The Netherlands and Switzerland) "One of Europe's best Internet journalists dissects Facebook scrupulously. With its motto `First the facts, then the opinions, this is once again a must read for every individual and company that wants to understand how 'the social' is taking over the internet." (Vincent Everts, renowned investor, entrepreneur and speaker)

EPUB versie: ePub 2






Euro 8.99


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The power of Facebook / Take it or leave it

The power of Facebook / Take it or leave it




Peter Olsthoorn

The price you pay for the great joy of Facebook. Take it or leave it! This is the short version - about 80 pages - of "It's Complicated - The Power of Facebook", For all users who want to know what Facebook with us. Crash course for all thinking Facebook users This is in fact the edition for every single Facebook user, to learn how this fantastic, enormous social network is working for us. Why do you enjoy it so much? Which price you pay for using it? Its also the perfect guide for parents and grandparents to learn how the social network is dealing with our needs and information. Although the main book "It's Complicated - The Power of Facebook" offers deeper insights, also from sociologists and philosophers. Get rid of internet innocence You will never be again an innocent user of Facebook or any other so-called `free service on the internet after reading the powerful description of the broad range of aspects of this wonderfully created technology. At the end you can formulate a clear answer on the question: Take it or leave it? Or maybe: how do we and Facebook have to change in order to keep a happy relationship? Contents 1. The pleasure of Facebook 2. Facebooks kitchen secrets 3. The great power, the internet passport 4. The fantastic privacy labyrinth 5. The huge data struggle 6. Brands want your friendship 7. Social ties and divorce, regrets and murder 8. From tinkering to Facebookaholism 9. CIA, police and cybercrime 10. The boss and his competition 11. How does Facebook become our friend?

EPUB versie: ePub 2






Euro 2.99


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TMap NEXT

TMap NEXT




Leo van der Aalst

Business Driven Test Management (BDTM) This book offers business and IT managers insight into the possibilities of exerting increased business control of the test process: Business Driven Test Management (BDTM). The concept of BDTM prioritises the result and gives the client of the test process (whether a business or IT manager) the ability to manage the risk coverage, lead time and cost of the test process in both the planning and the execution phases. The book also contains an introduction to and summary of the TMap NEXT® Test Management Approach. TMap is the industry standard for testing that can be summarised in four essential principles: * Business Driven Test Management allows the client to manage testing on the basis of business considerations. * A full description of the test process, from test management to test specification & execution.  * A complete 'toolbox' of technique descriptions and organisational & infrastructure support.  * The method is adaptive, making it suitable for use in a range of situations and environments (new development, maintenance, waterfall / iterative / agile, custom-made / off-the-shelf software, outsourcing / offshoring).    Over the years, TMap has evolved into the de facto standard for testing information systems. In 2006 it was updated as TMap NEXT, incorporating user experience and feedback and many practical examples, making it a highly valuable tool for current and future challenges in the field of testing. TMap NEXT is currently used in hundreds of companies and institutions in a broad range of sectors, including financial services, telecoms, government, utilities and aerospace.      In addition to a summary of the methodology, this book features a detailed description of Business Driven Test Management and is therefore ideal for test managers who want to improve the quality of testing in their organisations.;

EPUB versie: ePub 2




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Euro 14.99


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The power of Facebook

The power of Facebook




Peter Olsthoorn

Nearly everything a professional working with Facebook needs to know today. Due to be published. Short promise: Facebook is a space of desire and addiction, but also intense joy. It offers possibilities of unprecedented data exposure but also social analysis; unlimited exploitation and surveillance but also is a real-time tool to fight crime; it may encourage polarizing views but it is also very much also a space of communion, and public longing. Presently, Facebook is the best and most prominent, dominating, cutting-edge service that the internet has to offer. This book offers a detailed guide to how Facebook is working with us but also outside of our interests, bringing the entire Internet within its own gates for us to ogle. The Power of Facebook is precisely taken apart and reassembled in a comprehensive journalistic fashion, with one eye always towards the future, and always facts and opinions from ALL sides. What exactly is happening? How much do YOU know? The 'Power of Facebook' explains every aspect of this mighty internet company. Content Quotations Introduction Part I Power Chapter 1: The pleasure of Facebook You might already know how this tremendous service works, but this chapter offers you a different view on how and why this great pleasure is built up through combined technical and biosocial means. Chapter 2: Facebook's kitchen secrets How does Facebook work behind its wall? What is profiling, and how does it connect to the EdgeRank system, in laymans terms? Chapter 3: The great power, the internet passport Facebooks most unique power is its `ownership of the identities of almost all participants. In what ways does this power display itself? How does Facebook manage it? Part II Privacy Chapter 4: The fantastic privacy labyrinth Aside from your own Timeline, you also have a much more elaborate invisible profile that only Facebook sees. How is Facebook dealing with the balance between privacy settings and the need to build up your personal data as advertising profile and profit? Chapter 5: Fuss about privacy How can we negotiate seemingly new privacy issues that emerge from Facebook connections? How to deal with friends, bosses and colleagues, your spouse (or lover!), and your children online and on chat? Heres a thought: What if your privacy could become a valuable trade asset? Chapter 6: Watchdogs that bark and bite The recent history of tough struggles between Facebook and different government and citizen watchdog authorities on the companys ever-transitioning privacy settings. III Marketing Chapter 7: Brands want your friendship Businesses are Facebooks customers. Marketing is a positive terrain, a space of beautiful manners and uniquely designed tricks used to seduce us. Here youll find examples of some of the most well managed marketing campaigns used to capture your profile views and Likes. Chapter 8: Your value on Facebook What are you worth to the marketers with their brands? Assessing your value and its calculation from the opposite side of the screen. IV Social Chapter 9: Our social ties A consideration of the links between our social behavior and the social research emerging on Facebook, addressing: friendship management, clubs and online associations and organizing, the issue of loneliness, and the dilemma of image building. Chapter 10: From tinkering to Facebookaholism Were all addicted in some way to this beautiful phenomenon. Why? How might we resist the worst forms of Facebook addiction? Chapter 11: Adultery, divorce, revenge and even murder A bestiary of surreptitious delights, documenting all of the things that go wrong, with Facebook, with many real world examples. Chapter 12: Theo, are you dead or something? Passing away in the time of Facebook, with some cosmic humor and future-oriented tips. V Crime, Terror, Rebellion Chapter 13: The CIA, police and cybercrime How does Facebook, an emerging world power, come to manifest in security and censorship, and the tracing of citizens? Chapter 14: Facebook as a weapon of terrorism Anders Breivik has been the key European terrorist of this era so far. Everything about him and his fellows behaviour on and use of Facebook, a most revealing chapter. Chapter 15: Revolutions protest and election campaigns From the Arab Spring to Obamas (re-)election. How influential are social media networks on political change, really? VI Opinions Chapter 16: Philosophers on Facebook How do people like Evgeny Morozov, Sherry Turkle, Doug Rushkoff, Andrew Keen, Bernard Stiegler look at Facebook in the scheme of things. A pessimistic picture. Chapter 17: The view of popular authors and internet tech heads A balance of gay and critical views from popular authors and internet leaders about the use of social media and the future of internet, including the insights of many observers/users like Julian Assange and Zadie Smith and the humor of Gerrit Komrij. VII Financial Chapter 18: Facebook competition and the fight for the future How is the competition doing? Yahoo, Micrfosoft, Google, Apple, Pinterest. Plus statistics Chapter 19: A close up on the boss and the money The inflated IPO and its aftermath, considered alongslide the most generously complete picture we have of emperor Mark Zuckerberg. VIII Final Chapter 20: How does Facebook become our friend? Recommendations, provocations and conclusions regarding how Facebook might become our most trusted social network.

EPUB versie: ePub 2






Euro 12.99


Voorraad: Direct te downloaden



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